Tag: pharmaceutical

Joyce had signed the lease on her second shop in Nakuru eight months before the doors finally opened. She had spent that time fitting out the premises, recruiting a team, and arguing with a building inspector about the position of a fire extinguisher. By the time the shelves were stocked and the licence was framed […]

Tesfaye had a plan for a second pharmacy in Mekelle, and he had the customers to support it. His first shop, on a busy road near the market, had a waiting list of regulars who asked him to open another branch closer to their homes. The problem was money. Fitting out a new premises, stocking […]

A pharmacy owner in Addis Ababa operates traditionally. Physical storefront. Walk-in customers. Word of mouth. Signage only. No website. No social media. No digital presence. Internet access rare. Digital seeming irrelevant. Customers stable. But business plateauing. Growth stalling. Young customers scarce. Awareness limited. Competitor appearing online. Attracting customers digitally. Pharmacy losing relevance. Owner frustrated. Market […]

A customer walks into pharmacy in Nairobi. Asks pharmacist about medicine. Pharmacist ignores. Customer waits. Finally gets generic answer. Confused. Not satisfied. Leaves. Goes to competitor across street. Same customer same question at competitor pharmacy. Pharmacist greets warmly. Listens carefully. Explains thoroughly. Answers questions. Customer feels heard. Understands medicine. Satisfied. Buys. Comes back next time. […]

A pharmaceutical importer in Addis gets a call from the freight forwarder. His medicine shipment arrived at Addis Ababa Bole Airport two days ago. But customs won’t clear it. They’re asking for additional documentation. The importer thought he had everything. But apparently not. He’s now in crisis mode. The medicines need to reach customers. Each […]

A pharmaceutical importer in Addis places an order for medicines from an Indian supplier. The cost is $80,000. At current exchange rate, that’s approximately 9.5 million birr. He has to pay the supplier within 30 days. But here’s the problem: the medicines won’t arrive for 45 days. And customers won’t pay him for another 30 […]