Tag: pharmaceutical

A customer walks into pharmacy in Nairobi. Asks pharmacist about medicine. Pharmacist ignores. Customer waits. Finally gets generic answer. Confused. Not satisfied. Leaves. Goes to competitor across street. Same customer same question at competitor pharmacy. Pharmacist greets warmly. Listens carefully. Explains thoroughly. Answers questions. Customer feels heard. Understands medicine. Satisfied. Buys. Comes back next time. […]

A pharmaceutical importer in Addis gets a call from the freight forwarder. His medicine shipment arrived at Addis Ababa Bole Airport two days ago. But customs won’t clear it. They’re asking for additional documentation. The importer thought he had everything. But apparently not. He’s now in crisis mode. The medicines need to reach customers. Each […]

A pharmaceutical importer in Addis places an order for medicines from an Indian supplier. The cost is $80,000. At current exchange rate, that’s approximately 9.5 million birr. He has to pay the supplier within 30 days. But here’s the problem: the medicines won’t arrive for 45 days. And customers won’t pay him for another 30 […]